Following an initial brand of designer mittens, The Moufflette Show, in 2008 Héloïse Mialhe, a young designer from Lyons, launched Chic Alors! A playful name for jewellery which is just as sparkling. Having been trained at the Ecole d’Arts Appliqués Duperré, Héloïse is now recognized by the top names in design and her work is used by names in fashion and jewellery, including Agnès B and Les Néréides. Choc Alors! jewellery achieves wonderful, almost candid lightness.
Her Natural History line focuses on nature. Golden brown dragonflies, birds, debonair dogs –Héloïse’s animals offer poetic images. Her other lines are just as original. Olympe and its mythical symbolism. S’Il Vous Plaît Un Nœud! with the return of enormous butterfly nests. Or Cols-Colliers, a cross between a blouse collar and a necklace. All her creations associate metal with plaited ribbons, lace or coloured pearls.
Her pastoral universe and 100% French manufacture attract concept stores and independent boutiques in France and all across Europe, from Italy, to Spain, Finland and Poland, not to mention Russia and Japan.