19
Mar 12

Jacco @ The Box

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Jacco is a French brand founded in 2010 by Sawako Ishitani, who was passionate about creation and design from her earliest childhood. She began by studying sculpture and contemporary art. At 18, she left Japan for Shanghai then Vienna, before finally moving to Paris. When Sawako Ishitani created her own brand, she named it after a small Japanese fish, which was also her childhood nickname – Jacco.
Her creations are flexible and can be reshaped, like the modular world of inspiration. This flexibility lies at the elusive frontier where ideas become jewellery. “My task is to transform an idea into a product which can provide an intense, unique and surprising experience.” A far cry from her training with JC de Castelbajac, Sonia Rykiel and Swarovski, Sawako creates each of her pieces in her small studio in northern Paris, where she maintains her inspiration on permanent alert.

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12
Mar 12

Les Bijoux de Sophie @ Première Classe

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The brand Les Bijoux de Sophie (Sophie’s Jewellery) could equally have been called Sophie’s Universe since her particularly incongruous creations plunge us into a completely unusual Baroque, almost fairytale, world. Sophie Levy, the ambassador for this world, claims influences as diverse as the animal kingdom, the Surrealists and the Romantics. For her, everything is paradoxical, a marriage of contrasts, a gentle dichotomy, a symphony of opposites in which the depth of themes accompanies the lightness of tones. Playing on memory, the past and its reinterpretations, she recounts the life of another time, inventing “Haute Fantaisie”, with its extremely feminine vocabulary.

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8
Mar 12

Essentiel @ Paris Sur Mode Atelier

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Fashion is a love story for Essentiel. Esfandiar Eghtessadi created the brand in 1999. This is hardly a surprise for the son of Nicole Cadine, for whom fashion was a natural environment throughout childhood. The designer offers a perfect balance between glamour and comfort. A marriage born from the love between Essentiel’s two designers, Esfandiar Eghtessadi and his wife Inge Onsea. Essentiel creations aim to be unfettered. Its designs blend into your daily life and can be endlessly matched to accompany you at all times. Colourful and fresh, at ease in an era characterised by diverse and mixed identities, Essentiel collections can be found all around the world.

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7
Mar 12

Castor Polux @ The Box

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Castor and Polux were two young twins, born from different fathers. Polux, the immortal son of Zeus, and Castor, the very human son of Tyndareus. This is the only myth paying tribute to fraternity in which, unlike in the treacherous tales of Cain and Abel or Romulus and Remus, Polux ends up sacrificing himself for Castor.
Just like the two brothers, Castor Polux bags are examples of solidity and quality, which prefer the durability of beauty to the ephemeral trends of fashion. In keeping with this philosophy, the creations invoke an ancestral knowledge of Spain and draw inspiration from everyday life. Castor Polux – an eye on the past, a vision of the future.

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6
Mar 12

Gaspard Yurkievich @ Première Classe

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Gaspard Yurkievich was born in Paris in 1972 and this year his brand is celebrating its 14th anniversary. Menswear, womenswear, shoes and even tights – Gaspard Yurkievich’s graphic spirit can be found in all his collections and tenderly retro lines. Although ultra chic, the designs are not easy to pigeonhole, like the punk fragrances of late adolescence.

It was from early childhood that the young Gaspard showed his particularly creative spirit. He studied at Studio Berçot before cutting his teeth with couturier Jean Colonna. Winning the Hyères festival in 1997 was a real springboard for his career. Now, apart from his own creations, Gaspard Yurkievich collaborates with artists from all backgrounds and an even more diverse range of brands.

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5
Mar 12

Local Apparel @ Paris Sur Mode Atelier

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Local Apparel obeys ethics before fashion, creating a new world rather than a new collection. A philosophy of a return to basics, with feet firmly planted on the ground and eyes turned to the future. Local Apparel encourages relocation in the face of globalisation held up as a principle, while combating increasing communitarianism – local but universal. The collections are simple and luminous, focused on details and cuts. The products exude lightness and well-being, fresh beauty and comfort. The kind of brand the world will be seeing more and more.

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4
Mar 12

La Tonkinoise @ The Box

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La Tonkinoise is a brand of neo-vintage jewellery which draws on French expertise and craftsmanship. Each model is a unique piece combining ancient and modern, the patinated and the recycled, the past and the future. In this second life, jewels are mixed with chipped semi-precious stones, from the rare to the rejected. The result, like a human soul offering the most beautiful paradoxes, is a work full of personality and a character. The brand is named after the song sung by Josephine Baker and Mistinguett, La Petite Tonkinoise, which tells the story of a Parisian woman, sweet, feminine, cheeky and sassy.

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3
Mar 12

Maison Thomas – a truly French bag

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Seen and admired at the Première Classe trade show, Maison Thomas bags are an exquisite representation of French craftsmanship and culture.

It must be said that having been designed at the foot of the Eiffel tower and manufactured close to the famous châteaux of the Loire valley, these elegant creations have been raised from birth on centuries of passion for bags.

By combining general raw appeal with a refined finish, Maison Thomas overturns established codes.

Using 100% calfskin produced by a French tannery and brightly coloured threads (straw, electric blue, orange and fluorescent yellow) which illuminate the exceptional patina of the material, reinvented with infinite respect.

For further information:

watch this space.


2
Mar 12

Terhi Pölkki – talent to boot

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Here is a young talent, unveiled at the Première Classe trade show, that you are bound to see more of in the future. Terhi Pölkki is Finnish and, having graduated from the London College of Fashion in 2008, looks set to be a real source of innovation and inspiration.

Her graduate collection offered a completely new way of working with reindeer leather. Totally ecological and 100% Finnish, her line of shoes won the Shoe Designer of the Year award in Finland and reached the final of Italy’s prestigious International Talent Support competition.

Her 11-12 autumn-winter collection marks the launch of her brand and offers a collection in vegetable leather created in Portugal and Finland. It contains the minimalism, femininity and comfort specific to Scandinavian culture and craftsmanship.

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29
Feb 12

Les Cerises de Mars – multifaceted jewellery

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“Les Cerises de Mars” means “Cherries of March” – the first colours to adorn nature when the sun returns. The jewellery which bears this name is also illuminating, a touch of gaiety in a world which is frequently too serious. These creations adapt themselves to your desires, to your present mood. A bracelet becomes a necklace, the tassels of a necktie can be transformed into earrings.

The materials catch the light, enhancing each beautiful aspect of the body. In addition to the three series Poule de Luxe, Dandy Urbaine and Miss Grigri, this year Les Cerises de Mars is offering Petite Cerise Deviendra Grande – versions of three of its leading models in a line for girls. All of the jewellery produced by Les Cerises de Mars is manufactured exclusively in French workshops.


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