25
Mar 13

MA POESIE @ PREMIERE CLASSE

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Elsa Poux loves to write, to bring ideas and shapes to life through poetry. To provoke imagination and thought. When she decided to create her collection of scarves and accessories, she approached the textile like a blank page on which she sought to compose with colours and lines. The fabrics are fragmented like chapters used to give coherence and passion to an object which will come across like a personal story. A very personal story.
Elsa Poux breathes all her personality, even her very soul, into each of her creations. None is mundane, all of them are a unique experience, like a murmured conversation, like reading a book.

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14
Mar 13

CAROLINE NAJMAN @ THE BOX

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When Caroline Najman began to create her own jewellery, she did it almost timidly, for a small audience in the United States. That was in 2006. Then she moved to Paris.
If clothes are a door into a woman’s personality, Caroline Najman’s jewellery is the lock. “Not only does jewellery set off clothing and enhance the silhouette, but is also an integral element of charm and mannerisms. It paves the way to discovering the personality.”
The jewellery is made using traditional techniques in a studio in Paris, decorated with elegant and precious stones. The plate is certified 3 microns and the silver 925/thousandths. Caroline Najman now has more than 80 stores around the world.

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10
Mar 13

FIL DE JOIE @ PREMIERE CLASSE

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Fil de joie is a collection of socks, leggings, tights and knee-length socks which restore an element of fantasy to the female leg. “Those compasses that circle the globe, giving it its balance and harmony,” as Truffaut said.
Behind Fil de Joie lies Desmazieres Drino, a company specialising in socks for the past 150 years.
The flowery, colourful prints only emphasise the curve of the legs, literally dressing them, accentuating them, putting it centre-stage.


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5
Mar 13

POEME DE CORINA VLADESCU @ PARIS SUR MODE

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When designer Corina Vladescu created the Poeme line, she chose to begin a new chapter in 21st-century female fashion design. Perfect cuts and silhouettes embodying the lavishness of the finish and the accessories. Each creation is designed to carry its wearer through from morning to evening, from the strength of its personality to the elegance of its appeal, in a single evocation of style and comfort.
As the brand rightly points out, Poeme is “iconic and versatile, like you.”
An irreverent cry of elegance.

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1
Mar 13

WING PARIS @ THE BOX

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A graduate of the Studio Berçot in Paris, Jenny Wing worked for eight years as a women’s fashion designer for Lacoste before launching her own brand.
The designer now finds her inspiration in hand-made objects. A bold combination of materials and weaving and crocheting techniques. Her jewellery is very imaginative, combining modern luxury and craft expertise.
Her capacity to play with shape and volume allows her collections to take a definitive leap forward and dress women in a refined extravagance.

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25
Feb 13

ELODIE COHEN @ PREMIÈRE CLASSE

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Élodie Cohen is above all a devotee. Firstly of painting, from which she draws inspiration for her paintings, attempting to materialise what her brush draws by itself.
She is so passionate that she paints and designs at night after her art lessons. She sorts, polishes and works stone, which she then paints. Or sometimes paints first. However, creativity always takes many forms. Élodie Cohen’s palette is too extensive, full of too many colours, to be held back. In 2006, she launched her own brand and opened a shop in the Marais. By then there was no stopping her.
“Fashion accessories symbolise modernity, youth, novelty, elegance… but even more importantly they represent the detail which magnifies our look and our beauty.”

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20
Feb 13

EDWARD ACHOUR PARIS @ PARIS SUR MODE

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First there is a man and his career. Burberry, Escada, Yves Saint Laurent, Torrente, Carven… Then there is love. Many loves. Firstly the love of women and their elegance. And then that of fashion, its history, its traditions, stretching back directly to Coco Chanel.
Achour women love luxury, but without being ostentatious. They are modern and sophisticated but elegant and therefore discrete. The clothes are literally sculpted, the lines and cuts have the sobriety of perfection.
Edward Achour is one of those designers for whom words are often superfluous. The simple sight of his creations plunges us into realms of fashion design where only the greatest names may tread.

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15
Feb 13

YASUYUKI MACHIDA @ THE BOX

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Yasuyuki Machida is Japanese, but a far cry from the image we may have of Japanese creativity as being characterised by ancient values.

On the contrary his work is marked by modernity.

We certainly find the passion of fine textiles which Japanese history has always been able to contribute to art, but by transposing this passion onto scarves, Yasuyuki Machida has wrapped women’s necks in all the grace of a cosmopolitan aesthetic.

Having worked with the greatest names in Japanese fashion, Yasuyuki Machida went solo six years ago.

His inspiration is very unusual, since he finds the template for his creations by imagining the results of a piece of paper crumpled up and thrown in the air.

The artist also uses direct printing for his scarves.

To find out more, look no further…

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10
Feb 13

SOUS LES PAVES – PARIS @ PREMIERE CLASSE

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Sophie Lagreula has had a convoluted journey. Passionate about drawing, she transposed her creations onto crockery, winning her prestigious collaborations and a new shop in the gardens of the Palais Royal.

Then, in the late 1990s, she gave it all up to move south. There she designed product lines for Pierre Frey and Fragonard, while continuing to work on her crockery, which she expanded to include household linen, bags and tunics. She then returned to Paris to launch a line of jewellery.

Catherine Tisserand followed a parallel path, since she also left the capital for Provence in 1999. In the small village of Venasque, she loved to decorate the best tables for her friends and so took lessons in porcelain painting. Her gift soon spread beyond her circle of friends. Meanwhile, Catherine Tisserand continued to work on her youthful passion – jewellery.

When she returned to Paris, she met Sophie Lagreula through mutual friends. They immediately clicked and decided to create a line of nags and prints together.
The rest is history.

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5
Feb 13

JOLIE JOLIE PAR PETITE MENDIGOTE @ PARIS SUR MODE

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Petite Mendigote defines herself as a little girl who “adores fashion, Marilyn Monroe and Hello Kitty”. But initially this little girl studied to become a lawyer. And she succeeded. But just as she was about to embark on her career, she turned her back on it to tackle her frustration as a consumer at never being able to find what was in her imagination.
That was how Petite Mendigote accessories came to be launched in 2003. “Petite Mendigote is Paris, obviously, with its elegance and touch of bohemia. It is a pretty girl in a chic summer dress walking through Montmartre. It is Audrey Hepburn in My Fair Lady selling violets… It is the zeitgeist.”

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