Paris Capitale de la Création, The great bet ("grand pari") on creativity
Fashion and home: an offer unique in the world
PARIS CAPITALE DE LA CRÉATION groups the most important trade shows held in Paris which specialize in the fashion, accessories and home sectors. Each year these international events attract more than 17,500 exhibitors (40% of whom are from outside France), hundreds of thousands of visitors (50% of whom are from outside France) and 9000 journalists from more than 115 countries, all loyal to quality products and exemplary services. These events, combined with the city’s historical and cultural appeal, contribute to making Paris a major attraction and the leading international venue for creativity in its broadest sense. This excellent positioning is reinforced by the promotional work we carry out in France and abroad. These initiatives give the events held in Paris unrivalled visibility and make it possible to welcome participants under the best possible conditions.
Paris Capitale de la Création - uniting, developing and promoting
Paris Capitale de la Création – and business, all year round!
• 17,500 exhibitors (creative professionals and manufacturers), 40% of whom are from abroad
• 600,000 visitors (per year), 50% of whom are from abroad
• 9000 journalists, more than a third of whom are from abroad
• 115 converge each year on Paris to discover this showcase, unique in the world, of trade shows in the global capital of Trends.
Paris Capitale de la Création – an international brand
• a website and its blog, continuous news
• nearly 800 posters around the city
• a Paris Capitale de la Création-branded promotional campaign (trade shows, hotels, taxis, etc)
• with the support of the Mairie de Paris ( Paris City Hall), the Galeries Lafayette department store and the Paris Ile-de-France Comité Régional du Tourisme (regional tourism committee)
Paris Capitale de la Création – everything for purchasers
A maximum of VIP services for customers: welcome at stations and airports, free shuttles, partner taxis, VIP welcome at partner hotels, a VIP trade shows pass, a free “Paris Passport”, etc.
Paris Capitale de la Création – the whole city is talking about it
An online guide to creative venues combining energy, expertise and inventiveness for a type of responsive home fashion of which Paris is the Capital and the ideas factory !
Paris Capitale de la Création – an international focus
The fashion and home trade shows form part of an international series of conferences which take place throughout the year in specific countries. The programme includes Germany, Spain, the United States, Japan, China and Russia.
Paris Capitale de la Création, all year round… it’s happening in Paris !